Generating Ideas to Start Your Own Business

Want to be your own boss, but don’t know where to start? This guide will help you come up with ideas for starting your own business. There are several tried and tested business idea generators and you should try them all before you make your final decision – you never know what you’ll come up with.

Use your current skills, talents or knowledge

This is one of the quickest and easiest ways to start a business as you’ll already be familiar with the product or service you’d like to sell. People all around you have already started their own businesses in this way. Plumbers, electricians, beauty therapists, builders, architects and vets have all used skills they’ve learnt whilst working for others to start their own business. This idea is not only limited to skilled professional. You could, for example, open a newsagents if you’ve worked in one for years and you know how they operate. Or, if you are familiar with financial products you could offer your services as a financial advisor.

Hobbies can also make a good starting point for a business. You could turn your passion for knitting into a lucrative business, selling your products at local markets or making garments to order.

If you don’t already have a hobby skill you think you could turn into a business you can always consider learning one. Evening classes or home study courses are perfect for this as they’ll not interfere with your daily routine.

Use existing business ideas and methods

You don’t have to re-invent the wheel, use an idea that already works. Many people think that your idea has to be unique, but this is not true. Think about how many sandwich shops you know. Are any of them vastly different to all the rest? Most will sell cheese, ham, salad, tuna and so on – the usual suspects for any sandwich shop – and they still manage to be successful. It can sometimes be more a question of demand, if there’s enough demand for sandwich shops then there’s no reason why yours cannot be as popular and successful as the others. Of course the great advantage of taking an idea that is already being used is that you know that it works. You can be sure that there is interest in the product, you just have to work out how to get the people already using it to come to you instead of their regular supplier. This can be by finding a new angle or offering special deals etc.

Buy existing businesses

If you have a little more money to work with, buying a business can be a great way of becoming your own boss. It usually costs more because you are buying more. You’ll probably be buying, amongst other things:

  • the good will of the business name
  • an established client base
  • premises
  • stock
  • vehicles

It is normal that you should expect to pay more for a business that is already established. You are, in reality, paying for the effort and hard work of the previous owner. They have done the ground work for you, now all you need to do is continue to build on it. You should be able to make a profit from day one of trading.

Buy a franchise

Very similar to buying an ongoing business – however you will simply buy the rights to trade with that name (the franchise) for a fixed period of time. Owning the franchise allows you to use:

  • the trade name
  • the goodwill attached to that name
  • the customer base that goes with it
  • the tried and tested trading methods and practices that the company use

Most franchises also offer:

  • help with the choice of suitable premises
  • publicity materials including general marketing support
  • assistance and advice in setting up
  • any further training needed.

Owning a franchise does have its restrictions, you’ll have to:

  • keep any uniform already associated with the brand
  • keep the same products or service options
  • use prices set by the franchise
  • use company branded products

So, finding an idea for a business is not as difficult as it sounds. Simply look around you for inspiration, make sure you do thorough research and, if possible, get some insider information into what it’s like to run the kind of business you are thinking of before you make your final decision.

How And Where To Advertise A Business Opportunity Offline

While we are in a technology driven world, you should be aware that advertising your business opportunity can also be performed using offline tactics too. Businesses who have a “brick and mortar” store perform exceptionally well when they use offline marketing tactics in their local markets. We will try to briefly detail a number of great ways to successfully market your business offline.

Billboards are everywhere! They are big, bulky, easy to see, and they are always on. You can not toss a billboard ad in the trash or set in your pile of things to do. When using billboard advertisements it is important to make sure that you are getting a lot of exposure. Just as with search engines, the more exposure that your advertisement receives, the more traffic you are likely to generate. You should focus on making your billboard advertisement catchy and bold; something that will both grab the attention of the audience and stick with them long after they are gone.

Another popular way to advertise your business opportunity office is through local newspapers, magazines, and classified advertisements. To do this you should check with your local newspapers and / or magazine companies to see what the costs of placing an advertisement would cost. If you are a start-up company, you may want to go with a more economical plan, while those who have been established should probably take a highly proactive approach and swing for the fences. Some newspapers publish local “spotlights” highlighting a new businesses or business that is offering something not available anywhere else; this is something you might want to ask them about.

Marketing staff can also come in handy when advertising your business. Send out your staff to the local area you want your business known and have them hand out business cards, flyers, and brochures. You can even get some door hangers to leave your business information for those potential customers who were away when you stopped by. If nothing else, you can always have your marketers spend some time cold calling your local market; this is highly effective in certain areas such as sales.

Having the proper signage for your store is also a good offline marketing method. Contact a sign store and make sure you have signs for your business at your actual storefront; nothing lacks professionalism as a store without anything identifying it. Without the proper signage for your business displayed for everyone to see you could be missing out on a little of potential clients driving right past you. You can also have banners created and have them posted in nearby businesses that you network with. You can also make yard signs to allow their satisfied customers to take and put in their yard.

Vehicle wraps are becoming very popular. You can have a custom wrap designed for your vehicle that advertises your business anywhere you are. A full vehicle wrap is no different from a moving billboard and is an awesome way to get your name marketed; this especially works great with popular vehicles such as a Camaro SS.

Another way to advertise your business is by word of mouth. Giving your satisfied customers a referral fee for each person is a great offline marketing method. Customers are able to you their “personal trust” to help you out. Their friends trust their judgment and if they think you are safe, they will use you. Make sure to offer quality customer service as this will make your current customers want to spread the word about your business.

There are so many ways to advertise your business opportunity without making one click on the internet. Be creative and have fun with your marketing strategies. Taking the time to figure out a strategy is a great way to market yourself. Study, plan, and execute everything and you will be surprised by the attention your company will receive.

For more useful tips please visit Business Tips for free tips and general information.